La communication par courrier électronique devient progressivement le moyen le plus populaire d’interaction entre les entreprises et les clients. Même à l’heure de la messagerie texte et des connexions LinkedIn, 80 % des professionnels préfèrent encore le courrier électronique comme principal moyen de communication.
L’utilisation d’un email professionnel pour son entreprise est devenue un critère indispensable pour se présenter comme un expert dans son domaine surtout dans les interactions avec les clients, les collègues et la clientèle potentielle.
Lorsque vous établissez pour la première fois une relation avec un nouveau client ou partenaire commercial, la dernière chose qui vous aidera à gagner sa confiance est d’envoyer un courriel à partir d’un compte Yahoo, Hotmail, ou Gmail.
S’il n’y a rien de mal à utiliser une adresse électronique gratuite pour un usage personnel, il n’en va pas de même pour un usage professionnel.
se doter d’une adresse électronique est de ce fait un petit investissement qui vous aidera à construire et à maintenir votre crédibilité aux yeux de vos partenaires commerciaux.
Passons en revue les 5 avantages de l’utilisation d’un email professionnel pour son entreprise:
L’utilisation d’un email professionnel pour son entreprise instaure un sentiment de confiance:
L’utilisation d’un email professionnel pour son entreprise plutôt qu’un service de messagerie gratuit est est perçu comme étant plus professionnel. Cela permet également d’établir une meilleure crédibilité et de susciter la confiance des clients.
Tout le monde peut créer facilement une adresse électronique gratuite sur Gmail ou Yahoo. qu’est ce qui va alors vous démarquer du grand public?
Lorsque vous investissez dans une adresse électronique professionnelle qui comporte votre propre domaine, vous montrez à vos clients que vous avez consacré du temps et de l’argent à la création de votre entreprise. C’est la preuve que vous êtes sérieux quant aux produits ou services que vous proposez. C’est aussi la preuve que vous avez de l’expérience dans votre secteur et que vous ne cherchez pas à dépenser le moins possible.
Par contre, l’utilisation d’une adresse email non professionnelle peut afficher votre business comme étant douteux et non authentique et pourrait dissuader le client de vous contacter.
L’utilisation d’un email professionnel pour son entreprise améliore la sécurité:
De nombreux services de messagerie publics sont susceptibles d’être piratés, ce qui rend vos informations professionnelles très vulnérables. Selon la nature de votre activité, la confidentialité peut être un problème lorsque vous utilisez des services de messagerie gratuits.
Lorsque vous optez pour une adresse électronique professionnelle hébergée par une entreprise réputée qui héberge également votre nom de domaine. dans ce cas votre site web et votre adresse électronique sont sécurisés par un certificat SSL et d’autres mesures de sécurité. Toutes les informations personnelles et confidentielles qui sont envoyées par courrier électronique sont cryptées et sécurisées et ne seront pas partagées ou diffusées sur le web.
En outre, qui va vous garantir la pérennité de votre adresse électronique gratuite ou même du fournisseur. avez vous un jour pensé que Gmail ou autre fournisseur pourraient, pour une raison ou une autre, suspendre ou supprimer carrément votre adresse électronique? comment pourriez vous récupérer vos données et les adresses des clients que vous avez contacté? comment les clients eux mêmes pourront vous joindre?
Par contre, si vous reliez votre adresse électronique à votre nom de domaine, vous garantissez que les adresses électroniques seront enregistrées à votre nom tant que votre nom de domaine est enregistré, et que toute information (personnelle ou professionnelle) est protégée des pirates en ligne. De cette manière vous auriez assuré une sécurité pour votre entreprise et pour vos clients
L’utilisation d’un email professionnel pour son entreprise promeut la marque et facilite sa mémorisation:
L’utilisation d’un courrier électronique professionnel est également l’un des meilleurs moyens de promouvoir sa marque et son nom commercial du fait que chaque courriel que vous envoyez contient votre adresse Web. c’est en fait une sorte de publicité gratuite, car les clients se souviendront de votre site Web chaque fois qu’ils reçoivent un courriel de votre part.
Puisque vous aurez le contrôle sur l’intitulé de votre adresse électronique, faites en sorte qu’il soit clair et concis, sans chiffres ni lettres inutiles, car il n’y aura pas des centaines d’utilisateurs à la recherche de la même adresse électronique générique. Lorsque votre adresse électronique est facile à mémoriser, cela signifie que tous ses composants – y compris votre nom et votre site Web – le sont également.
L’utilisation d’un email professionnel pour son entreprise permet l’automatisation
Qui dit automatisation dit rationalisation des opérations et gain de temps.
D’innombrables entreprises ont pu, grâce à l’automatisation, augmenter leurs marges bénéficiaires et réduire les coûts. L’automatisation a permis de réduire les heures de travail, le nombre de personnel et à permis dans un autre sens d’envoyer aux clients des emails personnalisés selon un calendrier régulier établi à l’avance. ce qui a rendu obsolète l’envoi manuel et complexe d’e-mails individuels.
Vos clients apprécieront votre engagement à respecter un calendrier régulier pour l’envoi des newsletters. L’envoi automatique d’e-mails vous permettra de consacrer ce gain de temps à ce qui compte le plus, à savoir l’interaction avec les clients.
L’utilisation d’un email professionnel pour son entreprise permet d’éviter les filtres anti-spam
Si votre objectif est de stimuler les ventes par courrier électronique (Email marketing) ,vous devez absolument abandonner les fournisseurs de courrier électronique gratuit. Car ces derniers sont la cible des spammeurs, des pirates et des logiciels malveillants. Cela signifie que les e-mails que vous envoyez à partir d’une adresse e-mail gratuite peuvent être marqués comme spam. Du coup il est peu probable que vos clients reçoivent ces emails à moins qu’ils vérifient leurs dossiers de spam, ce qui est très rare.
Lorsque le courriel constitue une méthode principale dans votre stratégie marketing pour rester en contact avec vos clients ou élargir votre base de données, il est absolument nécessaire, lors de la création de votre propre domaine de messagerie, de veiller à ce que l’hébergeur que vous avez choisi soit une société de renommée. De cette manière vous réduirez le risque que vos courriels commerciaux importants ou des newsletters soient renvoyés directement à la poubelle.
Snapiom agence digitale et web vous permet de créer une adresse électronique professionnelle personnalisée et de profiter des services d’hébergement desservis par les compagnies les plus connues au monde afin d’assurer à nos clients la meilleure prestation possible et de tirer le meilleur parti de l’utilisation d’un email professionnel pour son entreprise.
Si vous avez des questions sur ce sujet n’hésitez pas à nous les écrire en commentaires ou de nous contacter sur le lien:
N’hésitez pas également à découvrir nos blogs sur l’amélioration de la visibilité sur les réseaux sociaux, les avantages de la technique 3D, l’augmentation du trafic et bien encore.
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